Music Video Production

This week you are editing the music video!

What you are being assessed on:

The mark scheme  
The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:

• shooting material appropriate to the task set; including controlled use of the camera, attention to framing, variety of shot sizes and close attention to mise en scene

• editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions, captions and other effects

• recording and editing sound with images appropriately.

Where a candidate has worked in a group, an excellent contribution to construction is evident.

Points to remember:
Average music video has 40 / 50 shots per minute
Editing cuts match the beat of the song
Lip synching needs to be spot on
Techniques to promote artist - close ups etc....

 
Deadline - deadline - deadline!!!
By by next week you need to have completed a 'rough cut' of the music video. This means that you will also need to edit in your own time. The Mac Room is always available for you to use Wednesday afternoon's! Alternatively, please arrange a time / day with me.

You should also be blogging throughout the editing process. Post screen shots / mini rough cuts of your progress so far. Always, add a brief commentary to these posts - try to do as much of the following as possible:

• Make links back to your research - generic conventions / audience research 
• Discuss suitability for target audeince 
• Make links back to theory: Goodwin, redundancy / entropy, narrative / audience theory 
• Use media technical terminology.

The mark scheme

Level 4 A / B Grade Criteria for research and planning:

Planning and research evidence will be complete and detailed.

There is excellent research into similar products and a potential target audience.
 
There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.
 
There is excellent organisation of actors, locations, costumes or props.
 
Time management is excellent.
 
There is excellent skill in the use of digital technology or ICT in the presentation.
 
There are excellent communication skills.
 
There is an excellent level of care in the presentation of the research and planning. 

Have you done all of this??? 

This blog is from last year and demonstrates what excellent research and planning looks like:

http://jackbigga2media.blogspot.co.uk/

You will need to work backwards with the blog - look at the oldest posts first.

Are you up-to-date?

Blog Checklist: 16 November 2012

This is a list of the very minimum that you should have on your blogs.

Blog posts	Completed
Introduction to the coursework brief
Analysis of music video (with music video embedded)
Analysis of music video applying Andrew Goodwin’s Theory (with music video embedded
Analysis of redundant and entropic feature of a music video (with music video embedded)
Evidence that you have asked permission from the artist to use their song e.g. a screen shot of an email, Facebook / YouTube message.
Purpose of music video montage
Genre research – embed any music videos that you refer to
Initial ideas brainstorm
Pitch
Pitch Feedback
Full audience profile
Storyboard
Costumes / props / make up
Locations
Actors
Choreography
Narrative analysis of genre
Creativity
Audience theory
Filming updates – before & after filming
Time management posts – at least one per week

Also, look at any comments I’ve posted and alter your posts using the feedback.

There really needs to be more focus on how you’re going to use the research to develop your idea further.

Remember research informs production!!!!

You should be blogging a couple of times a week at the moment.

Two very good blogs from this year:

http://alicea2mediablog.blogspot.co.uk/

http://cynthiaa2mediablog.blogspot.co.uk/

A Grade research and planning from last year:

http://rosieturnersa2mediablog.blogspot.co.uk/