Work Flow for Jan 2013

Date	Tasks to complete in lessons	Tasks to complete in own time
WK beginning 7 January	Complete music video & post final video on blogs. Begin print tasks. Get audience feedback on print tasks.	Make sure that blog is to date by referring to the checklist on my blog. Gain feedback on your print work.
WK beginning  14 January	Complete print tasks and post on blogs. Introduce evaluation.	Draft evaluation
WK beginning  21 January	Work on evaluation.	Complete evaluation
WK beginning  28 January	No more lesson time to work on coursework. Complete all outstanding work in own time. Final Coursework Deadline: Friday 1st February 2013

The two print tasks

You will use Photoshop to complete the print production work. Remember, the print production work must be created individually.

Each print task is work 10 marks and the music video is marked out of 40.

You should have should have:
• Researched some existing print work - 2/3 digipaks & 2/3 print adverts
• You might have drafted some initial design ideas and experimented with fonts / colour / layout / images.

There are two print tasks:
1. Cover for a digipack release of the music video you’ve made and CD track of the song you used. You will need to create a minimum of four ‘panes’: front of digipack, rear of digipack, inside cover front and inside cover rear. (A digipack is a CD release with special features such as a video clip – it usually has folded cardboard rather than plastic packaging).



2. A magazine advert for the digipack.

• You need to decide how big the advert is – full page,half page, or quarter. (You may need to consider the position of the artist in the marketplace and the target audience here – would an indie/folk artist be able to afford a full page advert?)
• Ideally you would not simply re-use the photo from the digipak, but rework the imagery and photography in some way.

Along with your video, this will make up a promotions ‘package’, so all your work will need to be similar in visual theme and recognisable as promoting the same artist.



Good marks come from:
• Using a recognisable ‘house style’ which is appropriate for genre/audience
• Paying attention to detail – e.g. including credits and record label logos
• Taking a range of good quality photos and not repeatedly using the same one.

The mark scheme for the print tasks:
The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:

                  

• awareness of conventions of layout and page design

• awareness of the need for variety in fonts and text size

• accurate use of language and register

• the appropriate use of ICT for the task set

• appropriate integration of illustration and text

• framing a shot, using a variety of shot distances as appropriate

• shooting material appropriate to the task set; selecting mise-en-scène including colour, figure, lighting, objects and setting

• manipulating photographs as appropriate, including cropping and resizing 

Wednesday 19 / Thursday 20 & Friday 21 December

Tasks to complete by the end of the week:

For those groups who haven’t made a rough cut yet you need to aim to do so by the end of the week. It would be great if you could get some audience feedback on this too. Please film your audience feedback using Photobooth – if you’re not sure how to do this then ask a group that has already used it.

Some groups have made a rough cut and gained some audience feedback on this. Your job this week is to make any adjustments in response to the feedback. If you think you’ve finished just save your video we will export the final version in the new year.


Tasks to complete over the Christmas Holiday: 


1. Make sure that your blog is up to date! Use the checklist below as a guide for the minimum posts that you should have. The majority of you have 25 – 30 posts, some of you very good people have over 40 and unfortunately some of you have under 20 posts. 


2. Draft ideas for your digipak and print advert. There is some general advice for the print work in the post below. You could:

• Produce mock-ups of the layout for each piece
• Experiment with potential fonts – use dafont http://www.dafont.com/
• Experiment with potential colour schemes

Please remember to post anything that you do.

Blog Checklist:

Introduction to the coursework brief

Analysis of music video (with music video embedded)

Analysis of music video applying Andrew Goodwin’s Theory (with music video embedded

Analysis of redundant and entropic feature of a music video (with music video embedded)

Evidence that you have asked permission from the artist to use their song e.g. a screen shot of an email, Facebook / YouTube message.

Purpose of music video montage

Genre research – embed any music videos that you refer to

Initial ideas brainstorm

Pitch

Pitch Feedback

Full audience profile

Storyboard

Costumes / props / make up

Locations

Actors

Choreography

Narrative analysis of genre with embedded music videos

Creativity

Audience theory

Filming updates – before & after filming

Time management posts – at least one per week

Rough Cut of music video

Audience feedback from rough cut

Print research: 2/3 digipaks & 2/3 adverts

 

The two print tasks: advert & digipak

The Ancillary Print Tasks

Along with your video, these will make up a promotions ‘package’, so all your work will need to be similar in visual theme and recognisable as promoting the same artist.

There are two print tasks:

1. Cover for a digipack release of the music video you’ve made and CD track of the song you used. You will need to create a minimum of four ‘panes’: front of digipack, rear of digipack, inside cover front and inside cover rear. (A digipack is a CD release with special features such as a video clip – it usually has folded cardboard 

rather than plastic packaging). Each pane should be 12 cm by 12 cm print size, with a spine.

2. A magazine advert for the digipack.

• You need to decide how big the advert is – full page,half page, or quarter. (You may need to consider the position of the artist in the marketplace and the target audience here – would an indie/folk artist be able to afford a full page advert?)
• Ideally you would not simply re-use the photo from the digipak, but rework the imagery and photography in some way.

Along with your video, this will make up a promotions ‘package’, so all your work will need to be similar in visual theme and recognisable as promoting the same artist.



The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:

                  

• awareness of conventions of layout and page design

• awareness of the need for variety in fonts and text size

• accurate use of language and register

• the appropriate use of ICT for the task set

• appropriate integration of illustration and text

• framing a shot, using a variety of shot distances as appropriate

• shooting material appropriate to the task set; selecting mise-en-scène including colour, figure, lighting, objects and setting

• manipulating photographs as appropriate, including cropping and resizing 

As with the music video there are marks available for research and planning, so don’t just post your final designs.

Post drafts of your designs: any experimentation with photos, layout, colour fonts.

Also, get some audience feedback on your drafts; you could set up a Facebook group or try something new like Tumblr

https://www.tumblr.com/