The two print tasks

You will use Photoshop to complete the print production work. Remember, the print production work must be created individually.

Each print task is work 10 marks and the music video is marked out of 40.

You should have should have:
• Researched some existing print work - 2/3 digipaks & 2/3 print adverts
• You might have drafted some initial design ideas and experimented with fonts / colour / layout / images.

There are two print tasks:
1. Cover for a digipack release of the music video you’ve made and CD track of the song you used. You will need to create a minimum of four ‘panes’: front of digipack, rear of digipack, inside cover front and inside cover rear. (A digipack is a CD release with special features such as a video clip – it usually has folded cardboard rather than plastic packaging).



2. A magazine advert for the digipack.

• You need to decide how big the advert is – full page,half page, or quarter. (You may need to consider the position of the artist in the marketplace and the target audience here – would an indie/folk artist be able to afford a full page advert?)
• Ideally you would not simply re-use the photo from the digipak, but rework the imagery and photography in some way.

Along with your video, this will make up a promotions ‘package’, so all your work will need to be similar in visual theme and recognisable as promoting the same artist.



Good marks come from:
• Using a recognisable ‘house style’ which is appropriate for genre/audience
• Paying attention to detail – e.g. including credits and record label logos
• Taking a range of good quality photos and not repeatedly using the same one.

The mark scheme for the print tasks:
The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:

                  

• awareness of conventions of layout and page design

• awareness of the need for variety in fonts and text size

• accurate use of language and register

• the appropriate use of ICT for the task set

• appropriate integration of illustration and text

• framing a shot, using a variety of shot distances as appropriate

• shooting material appropriate to the task set; selecting mise-en-scène including colour, figure, lighting, objects and setting

• manipulating photographs as appropriate, including cropping and resizing