The
Ancillary Print Tasks
Along with your video, these will make up a promotions
‘package’, so all your work will need to be similar in visual theme and
recognisable as promoting the same artist.
There are two print tasks:
1. Cover for a digipack release of the music video you’ve made and CD track of the song you used. You will need to create a minimum of four ‘panes’: front of digipack, rear of digipack, inside cover front and inside cover rear. (A digipack is a CD release with special features such as a video clip – it usually has folded cardboard
rather than plastic packaging). Each pane should be 12 cm by 12 cm print size, with a spine.
2. A magazine advert for the
digipack.
• You need to decide how big the advert is – full page,half page, or quarter. (You may need to consider the position of the artist in the marketplace and the target audience here – would an indie/folk artist be able to afford a full page advert?)
• Ideally you would not simply re-use the photo from the digipak, but rework the imagery and photography in some way.
Along with your video, this will make up a promotions ‘package’, so all your work will need to be similar in visual theme and recognisable as promoting the same artist.
The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:
• You need to decide how big the advert is – full page,half page, or quarter. (You may need to consider the position of the artist in the marketplace and the target audience here – would an indie/folk artist be able to afford a full page advert?)
• Ideally you would not simply re-use the photo from the digipak, but rework the imagery and photography in some way.
Along with your video, this will make up a promotions ‘package’, so all your work will need to be similar in visual theme and recognisable as promoting the same artist.
The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:
- awareness of conventions of layout and page design
- awareness of the need for variety in fonts and text size
- accurate use of language and register
- the appropriate use of ICT for the task set
- appropriate integration of illustration and text
- framing a shot, using a variety of shot distances as appropriate
- shooting material appropriate to the task set; selecting mise-en-scène including colour, figure, lighting, objects and setting
- manipulating photographs as appropriate, including cropping and resizing
As with the music video there are marks available for research and
planning, so don’t just post your final designs.
Post drafts of your designs: any experimentation with photos, layout,
colour fonts.
Also, get some audience feedback on your drafts; you could set up a
Facebook group or try something new like Tumblr
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